WatchHouse Appoints New Finance Director, Opens First Store Outside London


The appointment of Julie Centrakio comes as the Specialty Coffee Group prepares for further outlet growth in the UK and an international debut in New York in the coming months.

New WatchHouse outlet opens in Bath – 12th store and first outside London | Photo by Darren Rowland

Watchhouse has appointed Julie Centrakio as its new financial director as the specialty coffee group takes the next step in its “aggressive expansion plan.”

Mr. Centrakio served as Chief Financial Officer at Boston Tea Party from 2019 to 2022 and brings 20 years of hospitality industry experience to the business.

Watchhouse said in a press release that Centrakio will play a key role in its regional and international growth.

Specialty Coffee Group will open a new location in Bath in July 2023. This will be his 12th store and first outside of London.

The 2,400-square-foot space has seating for over 80 and was conceived by London-based interior designer Deidra Hodgson. Hodgson’s has worked with specialty her coffee roaster Allpress and book publisher Notting Hill Editions, alongside health care brands her Aēsop and her TwentyNine Palms.

Founded in 2014, Watchhouse plans to open four more London stores in Covent Garden, Belsize Park, Hampstead and Fenchurch Street by the end of 2023.

Watchhouse also plans to open its first international store on New York’s Fifth Avenue in the third quarter of 2023. Specialty Coffee Group said the store will “begin expansion in the city.”

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