TripleLift Hires Industry Finance Expert Joyce Liu as New CFO to Pilot Next Phase of Company Growth


new york, May 23, 2023 /PRNewswire/ — TripleLift Announces Ad Tech Platform to Improve Digital Advertising Joyce Liu as Chief Financial Officer. Liu is leading the financial operations for the company’s next phase of growth as it expands its audience targeting, connected TV and retail media roadmap. In this role, Liu will oversee all of TripleLift’s financial functions including planning, analytics, intelligence and governance. She is part of the company’s executive management team.

Liu brings deep experience gained from a successful career in corporate finance. She recently held the same position at Politico, where her background spans a wide range of industries from her IT to her CPG to travel. Her Politico During her tenure, she worked across departments to foster the impact of bipartisan journalism, diversify the company’s revenue streams, double subscription and advertising revenues, and significantly improve margins. I worked for All of this contributed to the successful sale of the company. Axel Springer In the second half of 2021, US$1 billion.

“Joyce comes to us with a vast amount of relevant experience and a proven track record of helping growing companies make better decisions faster,” said Mr. Dave Clark, Representative Director of Triple Lift. “But the point is, we didn’t just choose Joyce, Joyce chose us. She was keen to combine her publishing background with our technical profile, especially in audience targeting and retail We are excited about our business focus in media.”

Prior to joining Politico, he spent 12 years at CEB, the world’s leading research and advisory firm specializing in corporate best practices, where he was Head of Global Finance, responsible for the company’s corporate and divisional finance, business intelligence and procurement. oversaw the function. During that time, she played a key role in working with the board and executive team in pursuing organic and inorganic growth strategies, resulting in CEB’s size doubling in her seven years. I was. Prior to that, she held executive positions at PepsiCo, Yum!Brands, Marriott International, and US Foods.she grew up in China and came usa to get an MBA University of Maryland.

TripleLift is one of the fastest growing companies in the ad tech space. Founded more than a decade ago as a programmatic native advertising company, we have continued to innovate with new products for online video, connected TV and display formats. Last year, TripleLift acquired data activation company 1plusX and built a new audience his targeting product that benefits both publishers and advertisers in a cookie-constrained environment. The company partners with his 80% of the comScore 200’s largest publishers and 100% of AdAge 100’s list of advertisers. Over 90% of these advertisers have multiple product lines. Vista Equity Partners acquired his company in 2016. May 2021.

“TripleLift’s growth track record is outstanding. $20 million Exceeding valuations with lifetime venture funding billion dollars “This is the purest definition of a unicorn technology company,” Liu said, adding, “At this point in our timeline, we have to build a new revenue base to keep our business growing higher. It’s a mission I’ve tried many times in my career and a challenge I look forward to solving again. “

Liu started with triple lifts May 17, 2023and reported to Clark.

About triple lift

We are TripleLift. An advertising platform with a mission to improve digital advertising through beautiful, creative and quality publishers, actionable data and smart targeting. We help publishers and platforms monetize their business through over 1 trillion ad transactions per month. Our technology is where the world’s leading brands find audiences across online video, connected TV, display and native advertising. Brand and enterprise customers choose us because of our innovative solutions, our premium format, and our support professionals dedicated to maximizing performance. As part of the Vista Equity Partners portfolio, the company is his NM SDC accredited, eligible for diverse spending goals, and committed to financial inclusion. Learn more about how TripleLift lifts the programmatic ecosystem at:

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