Singapore AI-based marketing unicorn raises $105 million in M&A funding


AI-powered marketing platform Insider announces it has raised another $105 million from the Qatar Investment Authority (QIA) and Istanbul-based acquisition Esas Private Equity, bringing its total funding to $274 million bottom. The company said its latest funding round has put the company’s valuation at almost $2 billion.

The capital will only be used to accelerate Insider’s growth through mergers and acquisitions (M&As), with the goal of integrating proprietary technologies and capabilities of other companies into its platform.

Hande Cilingir, co-founder and CEO of Insider, said in a statement, “At Insider, we have been successful in achieving hyper-growth through organic means. Going forward, our strategy will be centered around M&A. We aim to achieve an unparalleled level of growth in

Syringil emphasizes the fact that the new funding will fuel the company’s inorganic growth, unlike the $121 million insider-raised in its 2022 Series D round that was used for operating expenses. bottom.

In January, Insider acquired MindBehind for an undisclosed price. MindBehind is an automated messaging platform that allows brands and retailers to connect with their customers within his WhatsApp and other applications.

Insider was originally founded in 2012 in Istanbul, Turkey by six entrepreneurs: Klingil, Arda Kotelin, Mehmet Sinan Toktai, Muharem Delinkok, Okan Yedibela, and Serhat Soyueler. The company moved its headquarters to Singapore in 2018.

Insider’s AI-driven platform predicts future consumer behavior and creates personalized predictions based on historical data. The company says he has more than 1,200 customers, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA and others.

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