Real Madrid is the world’s strongest football brand, according to Brand Finance


The Football 50 2023 report lists the club at the top of this ranking for the second year in a row.

of real madrid For the second year in a row, the brand has become the world’s strongest football club brand, according to the latest Football 50 2023 report published by consulting firm Brand Finance. Our club leads this ranking with a score of 94.8/100 (+0.8 points) and the highest possible rating is AAA+.

“The strength of the brand is what attracts fans, players, investors and sponsors to the club, which will bring commercial value through increased revenues, especially sponsorship pricing and further growth, which has led to a lackluster performance at the club. Mitigate the risk to profitability associated with the “Pitch,” highlights the brand finance report.

Pilar Alonso Ulloa, director of Spain, Portugal and South America at the consultancy firm, said: “The value and strength of the club’s brand will continue to grow with a new partnership with Emirates and a new collaboration with BMW as the club’s brand. It’s held steady thanks to several sponsorship deals, such as.” Official car partner.


position club Brand strength point
1 real madrid 94,8/AAA+
2 liverpool 93,3/AAA+
3 Barcelona 92.6/AAA+
Four Manchester United 92.5/AAA+
Five city ​​of manchester 88,5/AAA
6 bayern de munich 88,5/AAA
7 arsenal 88,2/AAA
8 Chelsea 83,7/AAA-
9 Juventus 83,5/AAA-
Ten tottenham 83,5/AAA-

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