By John Graziano, CFP®.
If you’re an accountant looking to improve your credibility and attract new clients, offering financial planning services can help.
Demand for financial planning services is at an all-time high, according to the American Institute of CPAs. In fact, the U.S. Bureau of Labor Statistics predicts that the need for financial advisors will grow by 15% between now and 2031.
The demand for financial planning clearly exists. By offering this service, you will be able to differentiate yourself from your competitors and earn your trust.
Providing financial planning services can increase your credibility as an accountant in many ways. Method is as follows.
By offering financial planning as a service, you can increase your client’s trust. When we offer a wide range of financial services, such as financial planning, we act as a one-stop-shop for our clients’ financial needs.
Clients prefer to rely on a single source for their funds rather than dealing with multiple professionals.
Because your clients already have an established working relationship with you, they are more likely to trust you with their financial matters and view you as a balanced financial professional.
You can deepen client relationships by increasing client confidence and providing financial planning services. Get more involved in other areas of your client’s life and help them achieve their long-term goals.
Financial planning includes a variety of services such as:
- retirement plan
- tax planning
- real estate planning
- insurance plan
Guiding clients through these important planning processes and providing expertise helps strengthen relationships and improve client loyalty.
Over time, your reputation for being trustworthy and knowledgeable increases your credibility as a financial professional.
What many accountants don’t realize is that their clients already need financial planning and other financial services. They want help with retirement planning and financial planning, but don’t know where to start. Offering these services helps them meet their needs and stand out from the rest.
If your competitors don’t offer financial planning services, you can gain a competitive advantage by offering more comprehensive services to clients seeking them.
Adding financial planning to your offering can also drive better results for your clients. Then you can see that there are more clients. Faithful to your company as you help them in new and exciting ways.
As you go through the financial planning process, sit down with your client and learn about:
- Goals and goals for the next year, two and beyond
- current financial situation
By understanding the client’s current financial situation and goals, we can suggest ways to achieve the desired results.
For example, a client’s goal might be to retire early and travel the world. Together, we can develop a plan that will help them achieve this goal and enjoy a more fulfilling retirement.
Another client may want to reduce their tax burden while ensuring a legacy after they die. So with your assistance with tax and estate planning, you can sleep soundly at night knowing that you helped them both.
Nearly 90% say financial planning has helped them reach their savings goals. When your services help clients realize their dreams and aspirations, it’s a big win for all involved. But it also helps build professional credibility.
Providing more comprehensive financial services can help you establish yourself as an expert in your field. Gaining a reputation for being an experienced professional increases your credibility, which in turn attracts more clients to your doorstep.
Clients will find your expertise goes far beyond tax preparation. We can also assist them with tax planning, retirement planning, or many other planning services to help you reach your financial and personal goals.
Demonstrating your expertise not only helps you gain credibility and credibility with potential clients, but it also further establishes you as an expert in the eyes of existing clients and top talent. Great people want to work only with the best people who are experts in their field.
By providing financial planning services, we build trust by increasing client confidence, differentiating ourselves from our competitors, improving client outcomes and establishing ourselves as experts in our field. can.
Moreover, providing these services allows you to enjoy a more rewarding and meaningful career. Helping clients reach their financial goals is a great feeling and can drive you to do your best every day.
John Graziano, CPA, PFS, CFP® is President of FFP Wealth Management, a financial planning and management firm. He also actively leads over 80 CPA firms nationwide. To contact John or his team, please contact us here.