Broadridge’s 2023 Investor Survey highlights new facets of investors as voluntary online investing booms

Financial Advisors

  • The number of first-time investors is increasing not only among young people, but also among new generation X and baby boomers.

  • Advice is still entrenched, but for investors under the age of 55, voluntary investing through online discount brokerages now holds more assets than any distribution channel.

  • Even among 85-year-old investors, one in every $5 Invested through independent online discount brokers, double what it was four years ago

  • Young women had a higher proportion of assets in mutual funds than men

  • 14% fewer households were primarily dependent on active mutual funds compared to four years ago

new york, May 15, 2023 /PRNewswire/ — Three major investor trends are unfolding in the wealth management industry, according to the latest edition of the U.S. Investor Survey by global fintech leader Broadridge Financial Solutions (NYSE: BR). increase. The democratization of investing across generations and investable asset levels, the evolution of next-generation investors, and the decline of active mutual funds are forcing the fund industry and asset managers to align products and invest in new data. It is a trend that is causing an urgent need. Analytics and digital capabilities to address these changes.

Broadridge US Investor Insights and Trends

Broadridge US Investor Insights and Trends

Broadridge’s landmark U.S. Investor Survey is based on an in-depth analysis of billions of investor data points. This is made possible by Broadridge’s pivotal role as the hub of the communications network connecting thousands of brokers, tens of thousands of funds and over 100 million retail investors. As a result, this research provides both asset managers and financial advisors with a powerful lens to better understand the powerful trends driving the investment landscape.

“Personalization is becoming one of the most disruptive trends in the industry and will have a major impact on wealth management products and distribution strategies,” he said. Dan Quener, Head of Broadridge Data & Analytics. “A better understanding of end-investors, especially those who manage their own assets, creates opportunities for advisors to develop a more personalized experience for investors.”

Democratization of Investment and the Rise of Young Investors

The investor population has changed significantly over the past four years as new investors entered the market. The number of young investors is growing rapidly, and the number of mass market investor households is increasing ($100,000 liquid investable assets across Millennials, Gen X and Baby Boomers).Percentage of investor households that: $3.5,000 Both Millennials and Gen X increased their spending.

next wave of investors

In addition, more investors, regardless of age, are using online discount channels than they were four years ago. The number of investors using other channels remained relatively stable. A significantly higher percentage of assets are now concentrated in online channels, while broker-dealers, RIAs and wirehouses have declined. As investors of all ages, especially younger ones, flock to online discount channels, it is becoming increasingly important for asset managers and advisors to find ways to engage and educate them.

A spotlight on 30-year-old investors reveals that men are more likely to invest in ETFs and stocks, while women are more likely to invest in mutual funds, although both We are moving to a more balanced investor. Mix these products together.

A narrowing of the 30-year-old gender gap was also seen in median AUM, dependence on online channels, and weighted average fund risk score.

Active Mutual Funds Fall, ETFs and Stocks Rise

Mutual fund wealth, once a staple of investor portfolios, has declined across generations and HNWIs over the past four years, while ETFs and equities have increased.

“Active Mutual Fund Investor” households that keep more than half of their assets in active mutual funds account for 44% of households in 2022, down 14% from four years ago. These households are more likely to be low-income ($100,000 income) and heavy users of the broker-dealer channel.

Broadridge’s US Investor Survey is one of many unique reports made possible by Broadridge’s data and analytics capabilities. Businesses can use Broadridge’s data-driven insights to better understand where the best opportunities lie, how to capitalize on them, and ensure that resources are aligned with the right clients and customers. I’m trying The key perspectives companies gain enable them to make better, more informed strategic decisions about their business.

Click to view Broadridge’s latest US Investor Survey here.

research method

To create this study, Broadridge used anonymized equity ownership data drawn from Broadridge’s proprietary business processes comprising tens of millions of individual investor households and billions of data points. analyzed and achieved a unique level of insight into holdings invested through financial intermediaries (broker-dealers). , Online, RIA, Wirehouse). Broadridge analyzes U.S. equities held in exchange-traded funds (ETFs), closed-end funds, open-end mutual funds, taxable accounts and IRAs for the years ending 2018, 2019, 2020, 2021 and 2022 bottom.

About Broadridge

Broadridge Financial Solutions (NYSE: BR) is a global fintech leader providing: $5 billion provides critical infrastructure that enhances investment, corporate governance, communications and enables a better economic life. We provide technology-driven solutions that drive business transformation for banks, broker-dealers, asset managers, wealth managers and public companies. Broadridge’s infrastructure serves as a global communications hub that enables corporate governance by connecting thousands of publicly traded companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operating platform underpin day-to-day trading in countries outside the United States. $9 trillion Provides information on stocks, bonds and other securities around the world. Certified “Great Place to Work”®Broadridge is a component of the S&P 500.® Index employs over 14,000 people in 21 countries.

To learn more about us and what we can do for you, visit

Media contact:
Matthew Luongo
Prosec Partners
+1 646-818-9279



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